How is my forum's affiliate revenue share calculated?

We allocate affiliate revenue realized on primary.org based on the percentage of traffic referred to Primary, by vertical.

Example, if the vertical is Tennis:

In this case, the forum would receive 50% of Primary Tennis affiliate revenue.

Note: The forum continues to receive 100% of existing forum affiliate revenue, including for traffic that Primary refers back to the forum.  So, for instance, say:

• Primary Tennis receives 100 clicks, of which, 50 are referred by the forum.
• Of those 50 clicks, 25 clicks go to a retailer, and the other 25 clicks go back to the forum.
• Of the 25 clicks that go back to the forum, 10 clicks go through the forum's existing (non-Primary) affiliate links to a retailer.

In this case, the forum would receive 50% of Primary Tennis affiliate revenue, and 100% of forum affiliate revenue, including for the 25 clicks that went back to the forum and the 10 clicks that went to a retailer.

(2021-03-19: Updated article to clarify that the 100% of retained affiliate revenue refers to non-Primary affiliate traffic, and that forum-referred traffic to Primary is based on number of sessions.)